We focus on what makes online services actually convert
Since 2021, helping education platforms turn visitors into participants through honest analysis and practical changes
How we started thinking differently about conversion
Most consultants talk about optimization like it's a magic formula. We started with a different question: why do people leave educational sites without signing up, even when they're clearly interested? Turns out, the answer isn't usually about your headline or button color. It's about friction points you don't notice because you built the site.
We've spent years analyzing thousands of user sessions across group learning platforms, watching real people navigate enrollment processes. The patterns are clear once you know what to look for. A form that seems simple to you might have three unnecessary steps. A pricing page that makes perfect sense internally might leave visitors confused about what they're actually buying.
Our work focuses on identifying these specific blockers and testing targeted solutions. We don't promise percentage increases because every platform is different. What we do is systematic: find what's stopping conversions, propose changes based on behavioral data, implement carefully, and measure actual results.
Who works on your conversion problems
Ingrid Kowalski
Lead Conversion Strategist
Works directly with online education platforms to identify friction points and design practical solutions for improving visitor engagement and enrollment rates.
Henrik Bjornstad
User Experience Analyst
Specializes in analyzing behavioral data and user journeys to uncover opportunities for streamlining processes and reducing drop-off across digital touchpoints.
How we approach conversion improvement
Initial audit of your funnel
We map your entire enrollment process and identify where visitors drop off. This involves session recordings, heatmaps, and analyzing form completion rates to understand specific barriers.
Targeted testing of solutions
Based on findings, we design specific changes to address identified problems. Each modification is tested methodically with clear metrics to track impact on conversion behavior.
Ongoing refinement and monitoring
Conversion optimization isn't a one-time fix. We continue monitoring performance, identifying new opportunities, and making adjustments as your platform and audience evolve.